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Author Archives: admin
Answering Your Emails in a Timely Manner
The speed of marketing on the web is vastly different from that of more conventional means. Selling through snail mail can take days, weeks, or even months. Selling by direct email can happen instantly, or it could take several messages … Continue reading
Posted in email marketing
Tagged bulk e-mail, bulk email, consumer email list, email marketing, email marketing list, marketing
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How to Manage Bounced and Blocked Email
One problem with email marketing is you can’t trust with your email to be delivered. However the positives of email marketing greatly outweigh the deliverability issues inherent to sending commercial email. Sometimes, email is simply returned to the sender either … Continue reading
Using Social Email
The new thing now in marketing is social networking and social media but how do you incorporate that into email marketing. Social email offers us the ability to drive a better and expansive response to our email programs by being … Continue reading
How to Use Email Headers
The best way to maximize the response to your emails over time is to place familiar and motivating information into every email header. What is an email header? The header is the portion of your email that contains the following: … Continue reading
Filling Out The Subject Line
Your email subject line is a line of text that gives your audience a hint at the content in your email. The most effective subject lines are those that prompt your audience to open your emails to look for specific … Continue reading
Posted in email lists
Tagged bulk e-mail, bulk email marketing, e-mail marketing, email advertising, email marketing, marketing
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What Should You Do If Something Goes Wrong With Your Email Campaign?
You’re new to email marketing and you just sent out a big uh-oh. What do you? Well here are some helpful tips on what do should something go wrong. Oopses come in all sizes from small to large. First step … Continue reading
Applying the Basics of Marketing Principles to Your Email Messages
Email marketing still requires basic marketing principles. Do not abandon these because it’s email marketing. Communicating a memorable message almost always takes multiple attempts to get consumers to respond. Applying basic marketing principles to your email messages helps ensure that … Continue reading
Posted in email marketing
Tagged bulk e-mail, bulk email, email advertising, email marketing, email marketing list, marketing
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Five Things that Can Hurt Your Email Marketing Campaign
You’ve started an email marketing campaign and you want everything to run smoothly. Well here are some things to avoid if you want your campaign to run smoothly. First things first, you do not want to undercut your budget. You … Continue reading
Posted in email marketing
Tagged bulk e-mail, bulk email marketing, e-mail lists, e-mail marketing, email marketing
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Enhancing Your Email Professionalism
When doing your email marketing campaign you want your campaign to be professional. Understanding and adhering to the tenets of the CAN-SPAM act is important, but you aren’t going to impress too many consumers if your emails are just barely … Continue reading
Minimizing Your Spam Complaints
If you’re going to be renting or purchasing an email list you are going to want to know how to minimize spam complaints. Spam is also known as unsolicited commercial email. There are numerous stories out there about how the … Continue reading